With 15 years of experience at the intersection of leadership, systems change, and social innovation, Asmaa brings a wealth of expertise to the table. A decade ago, Asmaa transitioned from a career as a business consultant at PwC to become a curator, facilitator, and learning designer.
From managing international development programs in the Middle East, Southwest Asia, North and East Africa, designing leadership programs in Berlin, California, Brazil, France, or Australia, Asmaa has been educating entrepreneurs, change-makers, and activists in over 20 countries on gender, inclusion, collaboration, and peace. She worked with a wide range of clients including the Womanity Foundation, UN Women, Hivos, GIZ, MitOst, and the EU.
Asmaa also designs and facilitates transformative learning experiences for leaders using emotional intelligence, mindfulness, creativity, and embodiment, with tools such as Art of Hosting and Social Presencing Theater (MIT). Her art addresses the colonization of our bodies and minds, our intimacy, identity, and the role of healing.
Asmaa is a public speaker and a fellow of the Policy Center for the New South and BMW Foundation Leaders Program, and has been involved in various decentralized networks like OuiShare, Amanitas, Global Innovation Gathering, Sandbox, and African Crossroads. She co-authored two books in French: Société Collaborative and Le Manifeste des Crapauds Fous.
Born and raised in Morocco, Asmaa is a global citizen who thrives on building bridges between cultures. Having lived and worked on four continents, Asmaa has been based on Bundjalung Country since the start of the pandemic, where she runs eco-feminist leadership programs with the NGO Women’s Environmental Leadership Australia.
